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Finance Calculator

Free Markup Calculator

Selling Price
$70.00
Cost$50.00
Profit$20.00
Markup %40.00%
Margin %28.57%

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What Is a Markup Calculator?

A markup calculator helps you set prices from cost or reverse-engineer how much markup you are already taking. Enter cost and markup % (or cost and selling price) to see selling price, profit, markup, and margin in one place—essential for retail, wholesale, and e-commerce pricing.

How to Use the Markup Calculator

  1. Choose a mode: Markup → Price to find selling price, or Price → Markup to reverse-calculate.
  2. Enter your cost (wholesale or production cost per unit).
  3. Add markup % or desired profit in Markup → Price mode, or enter selling price in Price → Markup mode.
  4. Review results: selling price, profit, markup %, and margin % update instantly.

Markup & Margin Formulas

Selling = Cost × (1 + Markup% / 100)
Markup% = ((Selling − Cost) / Cost) × 100
Margin% = (Profit / Selling Price) × 100

Profit is selling price minus cost. Markup is based on cost; margin is based on revenue—both appear automatically in the results panel.

Example

You buy a product for $50 and want a 40% markup. Selling price = 50 × 1.40 = $70. Profit = $20. Markup = 40%. Margin = 20 ÷ 70 × 100 = 28.6%.

Frequently Asked Questions

How do you calculate markup percentage?

Markup% = ((Selling Price − Cost) / Cost) × 100. If cost is $50 and selling price is $75, markup is 50%.

What is the difference between markup and margin?

Markup is profit as a % of cost. Margin is profit as a % of selling price. A 50% markup equals about a 33.3% margin.

How do you find selling price from cost and markup?

Selling Price = Cost × (1 + Markup% / 100). Cost $40 with 25% markup → $50.

What is a good markup percentage for retail?

Retail markup varies: grocery 20–30%, clothing 50–100%, specialty goods can exceed 100%. Test different levels with your actual cost.

How do I calculate margin from markup?

Margin% = (Markup% / (100 + Markup%)) × 100. A 50% markup gives a 33.3% margin. This calculator shows both automatically.

Can I set a target profit instead of markup %?

Yes. Switch to Desired Profit mode, enter cost and target profit in dollars, and the calculator finds selling price and equivalent markup %.

What is the reverse markup calculation?

Use Price → Markup mode with known cost and selling price. The calculator finds markup %, profit, and margin from those two numbers.